Zero
to One

→

One
to Scale

A Strategy-Led, AI-Enabled Growth Consulting Firm

We help digital-first founders build brands that grow.

Book a Founder Strategy Call
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Faizal S Shaikh
Strategy & Growth Consultant
20+ Years of Industry Experience

Most digital-first startups don’t fail because the idea was bad.
They fail because they never reach real traction.

Traction doesn’t come from activity.
It comes from alignment.

LinkedIn Profile  →

Our Brand OS Framework

Designed to help founders scale with clarity, structure, and AI-enabled leverage.

  • Whether demand exists
  • Whether positioning is right
  • Whether growth is repeatable
  • Are systems intelligent enough to scale?
IdeaScale

Who This Is For

Digital-first startups & platforms
SaaS and app-based products
D2C and consumer brands

 What "Brand OS" Means

Proof of Product–Market Fit
Clear Growth Priorities
AI-Enabled Operating Leverage
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The Brand OS Approach

Phase I : Setup

1. Strategy, Direction & GTM

  • Define the real problem worth solving
  • Identify right ICP ( ideal customer persona)
  • Find whitespace, differentiation, positioning
  • Go-To-Market Strategy spanning 12 months

2. Brand & Experience Design

  • Build a clear, credible brand system
  • Define messaging, voice, and trust cues
  • Align product, website, and communication
  • Design a digital-first experience that converts

3. BrandTech Foundation

  • Architect acquisition funnels
  • Set up tracking, CRM, and automation
  • Design conversion logic, CRO, CX
  • Integrate AI copilots to reduce manual load

Phase II : Run

4. Demand & Acquisition

  • Launch and optimise acquisition campaigns
  • Deploy AI-driven experimentation frameworks
  • Design data-informed demand systems
  • Learn quickly from real user behaviour

5. Founder Growth Advisory

  • Prioritise what matters most
  • Make better growth decisions
  • Avoid early-stage mistakes
  • Improve decision architecture
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How This Is Priced

Transparent and fair

One-time Setup Fee

Strategy, architecture, BrandTech,
AI foundation.

Monthly Run Retainer

Covers advisory, demand, optimisation, and governance.

Shared commitmentClear accountabilitySustainable progress

Exact pricing depends on

Product complexityMarketChannelsGeography

Partner With Us

Growth Retainers
Fractional CMO Engagements
Scale-focused Brand OS
Book a Founder Strategy Call

Book a Strategy Call And Leave With

Clearer priorities
Fewer blind spots
Intelligent systems
A sharper sense of direction

Work that Reflects Our Thinking

Super Me

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Digital Wellness Platform

Zero–One to Early Growth

Partnered as growth and brand advisors to define positioning, go-to-market strategy, and early demand systems.

DigiNotice

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SaaS / LegalTech

Category Creation & Scale Readiness

Shaped positioning, narrative, and growth direction in a complex, trust-led market.

Univate

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EdTech / Entrepreneurship

Brand Positioning & Brand Architecture

Brand strategy, DNA, Architecture systems, Brand culture, Vision Camp.

Khandesh King

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D2C / FMCG

Brand Creation & Launch

Built brand strategy, identity, and go-to-market thinking rooted in cultural differentiation.

Transmech Systems

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Manufacturing / Farm Equipment

Visual Identity Systems

Partnered with brand consultant Shailesh Gupte to execute brand assets and sales merchandise and collaterals.

Neel Jewels

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D2C / Jewellery

Growth Funnels

Customer acquisition campaigns on Meta & Google. CRO for enhanced customer experience.

What We Discuss On The Call

Every Founder Strategy Call is different, but we usually explore:

IdeaPre-LaunchTraction
What problem you’re solving and for whom
Where you are right now (Idea, Pre-launch, Early Traction, Scale)
What’s unclear or not working
What’s being overthought and what’s being ignored
Whether product–market fit is real or assumed
What growth stage you’re actually in

Who This Call Is For

A good fit if you are:

  • A founder or co-founder of a digital-first startup
  • Building a D2C, SaaS, app, or platform
  • At zero, pre-traction, or early growth
  • Looking for a thinking partner, not just execution

Especially useful if:

  • You’re unsure about positioning or target customer
  • Marketing feels scattered or ineffective
  • You’re preparing to launch
  • You want to reach your first 100–500 customers the right way

Founder Results

Clarity · Traction · Growth

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Yashpal Baviskar
Founder - DigiNotice, SAAS
Brand Kicks transformed DigiNotice into a scalable SaaS growth engine. They aligned positioning, funnel strategy, and performance marketing into a structured customer acquisition system creating a clear pathway to predictable revenue.
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Stéphane Bezençon
Co-Founder - Super Me, WAAS
Brand Kicks helped us move from scattered ideas to a clear growth architecture. They designed our web and mobile platforms, set up automation, and built structured acquisition funnels that turned strategy into scalable execution. It felt like working with a true long-term growth partner.
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Sriram Chandak
Founder - Udyogwardhini, EdTech 
Brand Kicks helped us articulate what we had built over decades into a structured, scalable brand platform. They brought strategic depth, alignment, and a long-term institutional lens to Udyogwardhini’s evolution
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Chetan Metkar
CMO - Khandesh King, FMCG
Brand Kicks translated our cultural roots into a powerful, premium narrative. Their clarity on positioning and market whitespace gave us confidence to build Khandesh King as a serious, scalable FMCG brand.

Our Team Of Consultants

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Faizal S Shaikh
Brand & Growth Strategist
With over 20 years of experience, he partners with founders at zero-to-one and scale inflection points aligning strategy, brand, and demand systems to unlock real traction.
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Shailesh Gupte
Principal Brand Architect
A seasoned brand architect with more than 30 years of experience, he builds brands from inception to scale, driven by behavior-led strategy and communication that creates lasting impact
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Prashaant Pekhale
BrandTech & AI Growth Consultant
Designs and integrates AI-enabled performance, automation, and growth systems.
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Akkshay Gore
Design & Experience Lead
Leads brand identity, visual systems, and digital experiences that translate strategy into trust and conversion.
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